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How to Use Amazon FBA to Sell Custom or Handmade Products

How to Use Amazon FBA to Sell Custom or Handmade Products

  1. Create Account
  2. Do Research
  3. Create Unlimited Listings for Free
  4. Choose Category
  5. Use Amazon Storefront
  6. Use Amazon Brand Registry
  7. Run Amazon Ads Campaigns
  8. Use Amazon FBA for Fulfillment

Create Account

Select Your Account Type

Before you can start selling your custom or handmade products, you’ll need to decide which type of account suits you best. Amazon offers two options: Individual and Professional. For those who plan to sell fewer than 40 items per month, the Individual plan will do just fine. However, if you’re aiming for the stars and plan to sell more than 40 items per month, go for the Professional plan. Trust me, you’ll thank me later when you’re swimming in sales.

Create Your Amazon Seller Account


Now that you’ve chosen your account type, it’s time to set up your Amazon Seller account. Head over to Amazon’s Seller Central (https://sellercentral.amazon.com) and click on “Register now.” Be prepared to provide your email address, password, and a unique display name for your account. Make sure your display name is catchy, memorable, and accurately represents your brand. This is your chance to make a grand entrance into the world of online selling!

Fill Out Your Business Information

After you’ve set up your account, it’s time to provide some essential business information. You’ll need to give details about your business entity, tax identification number, and legal business name. Keep in mind that you’ll also need to set up a credit card for billing purposes. So, make sure you have your trusty card by your side.

Choose Your Fulfillment Method

This step is crucial, as it’s where you’ll choose the fabulous Amazon FBA to be your fulfillment partner. In the “Fulfillment by” section, select “Fulfillment by Amazon” to ensure that Amazon handles all the shipping, packing, and customer service for your customers or handmade products. With Amazon FBA, you’ll have more time to focus on creating the masterpieces that will make you an e-commerce legend!

Create Your First Product Listing

With your account set up and fulfillment method chosen, it’s time to create your first product listing! Head to the “Inventory” tab and click on “Add a Product.” Choose the “I’m adding a product not sold on Amazon” option and enter your product’s details, such as its title, brand, and description. Remember to keep your product description informative, engaging, and, most importantly, fun! After all, we’re here to entertain, right?

Set Up FBA

Last but not least, you’ll need to set up FBA for your product. Go to the “Manage Inventory” page, select your product, and click on “Convert to Fulfilled by Amazon.” Follow the prompts to set up your FBA shipment, including selecting the Amazon fulfillment center to which you’ll send your products. Once you’ve set up your shipment, print the required labels and packaging slips, and you’re good to go!

Do Research


Ready to transform your handcrafted treasures into gold using Amazon FBA? Fantastic! But hold on a minute, crafting superstar. Before you dive headfirst into the bustling world of online sales, there’s one crucial step you need to take: research. And we’re not talking about the kind of research that makes you groan and yawn. No, this is the exciting kind, the kind that paves the way for your entrepreneurial success. So, buckle up, and let’s dive into the fun and comprehensive world of research for your Amazon FBA handmade products!

Unravel the mystery of your target audience

First things first: who are you selling to? Your target audience is the key to unlocking the potential of your handmade products. Are they young professionals, stay-at-home moms, or retirees? Identify their interests, needs, and preferences to create products that they simply can’t resist. Use social media, forums, and customer reviews on Amazon to get an insight into their minds. This information will not only help you tailor your products to their liking but also create engaging marketing strategies that speak their language.

Find your perfect product niche

There’s a sea of possibilities out there when it comes to product niches, but not all of them are created equal. The secret sauce to success is finding that sweet spot – a niche that’s popular, yet not oversaturated. Start by browsing Amazon’s Handmade category for inspiration. Look for products with high sales and positive reviews, but don’t forget to pay attention to the competition. Use tools like Jungle Scout or Helium 10 to gauge market demand and competition levels. Remember, you don’t need to reinvent the wheel – just find a niche that allows your unique products to shine.


Get your pricing strategy on point

Now that you’ve zeroed in on your target audience and product niche, it’s time to talk numbers. Your pricing strategy can make or break your Amazon FBA handmade business, so tread carefully. Analyze your competition and their pricing to position your products competitively. Factor in your costs, including materials, labor, shipping, Amazon FBA fees, and profit margins. Don’t be tempted to underprice your items to attract customers – your handmade products are worth every penny. Instead, focus on communicating their value and quality.

Keep an eye on trends and seasonality

A savvy Amazon FBA entrepreneur knows how to ride the wave of trends and capitalize on seasonal demand. Stay updated on the latest trends by following popular blogs, influencers, and Pinterest boards. Track seasonal demand on Amazon using tools like Google Trends and CamelCamelCamel. Plan your inventory and marketing strategy accordingly. Remember, timing is everything – the early bird catches the worm!

Learn from the best: case studies and success stories

Sometimes, the best way to learn is by observing the masters at work. Look for Amazon FBA’s handmade success stories and case studies to glean insights into what works and what doesn’t. How did they find their niche? What marketing strategies did they employ? What were the challenges they faced? Let their experiences guide you on your path to success.

Embrace the spirit of continuous improvement

Congratulations! You’ve successfully navigated the world of research and laid the foundation for your Amazon FBA handmade business. But the learning doesn’t stop here. Always keep an eye out for new opportunities, ideas, and trends to stay ahead of the game. Remember, the world of e-commerce is ever-evolving, and so should your strategies.

Create Unlimited Listings for Free


Amazon Handmade allows you to create as many listings as you want without incurring any charges, giving you the freedom to experiment, innovate, and showcase your diverse range of products. You can now be the Da Vinci of the handmade universe, painting a vivid and expansive landscape of your creative masterpieces that will enthrall shoppers and turn them into loyal fans. No more holding back on showcasing that quirky collection of hand-knit scarves, the enchanting assortment of hand-poured candles, or the mesmerizing array of intricately designed jewelry – the world is your oyster, and you can finally share your treasures with the masses.

Creating unlimited free listings on Amazon Handmade is not only about showcasing your products; it’s also about optimizing your virtual storefront to attract buyers. Use high-quality images, compelling product descriptions, and strategic keywords to make your listings stand out from the crowd. Take advantage of Amazon’s A+ Content feature to create visually stunning and informative product pages that tell your brand story and highlight the unique selling points of your items. And don’t forget to optimize your listings for mobile devices, as more and more shoppers are using their smartphones and tablets to browse and shop on Amazon.

As you venture into this limitless realm of free listings, don’t forget to keep an eye on inventory management, as it is crucial for your Amazon FBA success. After all, you don’t want to disappoint your customers with out-of-stock items or find yourself drowning in a sea of unsold inventory. Use tools like InventoryLab or SellerMobile to keep track of your inventory levels and ensure you have adequate stock to meet customer demand. This way, you can focus on the fun part – creating and selling your handcrafted products – while keeping your business running smoothly.

Now, you might be wondering, “How can I make the most of this incredible opportunity to create unlimited free listings?” The answer is simple: diversify, diversify, diversify! Don’t be afraid to branch out into different product categories or experiment with new designs and materials. By offering a wide variety of products, you not only increase your chances of finding a hit but also cater to a broader audience, boosting your sales potential. And remember, creating new listings is just the beginning – it’s essential to monitor their performance and gather feedback from customers. Use Amazon’s analytics tools and customer reviews to identify which products are resonating with shoppers and which ones need improvement. This way, you can continuously refine your offerings and stay ahead of the competition. So, go forth, intrepid entrepreneur, and embrace the incredible power of creating unlimited listings for free on Amazon Handmade. With your research-backed strategy, a diverse range of captivating products, and the freedom to experiment without incurring listing fees, you’re all set to carve your niche in the handmade market and make your mark as a successful Amazon FBA seller.

Here are two sample product listings for handmade products:


Sample 1: Handmade Natural Scented Soy Wax Candle

Title: Handmade Natural Scented Soy Wax Candle – Lavender & Eucalyptus – 8 oz – 100% Vegan – Eco-Friendly – Perfect for Relaxation & Aromatherapy

Product Features:

  1. Hand-poured and crafted with love using 100% natural soy wax
  2. Infused with pure essential oils – Lavender & Eucalyptus
  3. 8 oz glass jar with a natural cotton wick for a clean and even burn
  4. Provides up to 50 hours of burn time
  5. Vegan, cruelty-free, and eco-friendly
  6. Perfect for relaxation, stress relief, and aromatherapy

Product Description:

Experience the soothing and calming scent of our Handmade Natural Scented Soy Wax Candle. Our candles are hand-poured and crafted with love, using only the highest quality, 100% natural soy wax, and pure essential oils. The Lavender & Eucalyptus blend offers a perfect balance of relaxation and rejuvenation, making it ideal for creating a tranquil atmosphere in your home or office. With up to 50 hours of burn time, this 8 oz candle is perfect for enjoying moments of self-care, meditation, or relaxation. Our candles are vegan, cruelty-free, and eco-friendly, making them an ideal gift for anyone who appreciates natural and sustainable products.

Sample 2: Handwoven Macrame Wall Hanging

Title: Handwoven Macrame Wall Hanging – Bohemian Home Decor – 100% Cotton – 16″ W x 24″ L – Beige – Perfect for Living Room, Bedroom, or Nursery

Product Features:

  1. Beautifully handwoven macrame wall hanging, made with 100% high-quality cotton
  2. Measures 16″ wide and 24″ long, including the wooden dowel
  3. Features intricate and unique bohemian-inspired patterns
  4. Adds a touch of texture and warmth to any space
  5. Perfect for living rooms, bedrooms, nurseries, or offices
  6. Easy to hang with the included wooden dowel and cord

Product Description:

Add a touch of bohemian charm to your home with our Handwoven Macrame Wall Hanging. Expertly crafted using 100% high-quality cotton, this stunning wall decor features intricate and unique patterns that will bring warmth and texture to any space. Measuring 16″ wide and 24″ long, this macrame wall hanging is perfect for adding a statement piece to your living room, bedroom, nursery, or office. The included wooden dowel and cord make it easy to hang and display in your desired location. Elevate your home decor with this beautiful and one-of-a-kind handmade macrame wall hanging.

Choose Category


Choosing the perfect category for your handmade products is like being a contestant on your favorite reality TV show. It’s a thrilling, high-stakes decision that can make or break your Amazon FBA journey. Just like picking the right alliance members or voting someone off the island, selecting the appropriate category for your products is critical in ensuring your handmade creations receive the attention they deserve, propelling you to the winner’s circle of Amazon FBA success. But fear not, my entrepreneurial friend, for we are here to guide you through this nail-biting process with panache and flair.

Your first mission, should you choose to accept it, is to dive deep into the world of Amazon Handmade categories. You’ll find a treasure trove of possibilities, ranging from jewelry to home decor, clothing to toys, and many more. These categories are your roadmaps to reaching your target audience, guiding them to your handmade masterpieces like a beacon in the night. To make the most of this opportunity, you must carefully analyze each category and subcategory, identifying which one aligns best with your product offerings and target market. This is not a decision to be taken lightly, as a well-chosen category can catapult your products to the top of the search results, driving traffic, conversions, and those much-coveted five-star reviews.

Once you’ve chosen your category, it’s time to optimize your listings like a true Amazon FBA warrior. Ensure your product titles, descriptions, and keywords are tailored to your chosen category, making it easy for potential customers to find and fall in love with your handcrafted creations.

When selling custom or handmade products on Amazon FBA, you’ll want to list your items in the Amazon Handmade marketplace. This dedicated platform is specifically designed for artisans and crafters to showcase and sell their unique, handcrafted products.


Here you’ll find a variety of product categories within the Handmade marketplace!

  1. Accessories
  2. Artwork
  3. Baby
  4. Beauty & Personal Care
  5. Clothing, Shoes & Handbags
  6. Home & Kitchen
  7. Jewelry & Watches
  8. Pet Supplies
  9. Sporting Goods
  10. Stationery & Party Supplies
  11. Toys & Games

It’s crucial to select the most appropriate category for your custom or handmade products to ensure that your target audience can easily find and purchase your creations. By listing your items in the right category, you increase your chances of attracting potential customers and ultimately boost your sales on Amazon FBA.

Use Amazon Storefront


Creating an Amazon Storefront is like wielding a wand of immense power, allowing you to design and customize a virtual space that reflects your brand’s personality and values. With a vast array of captivating templates, mesmerizing images, and enchanting videos at your disposal, you can craft a one-of-a-kind shopping experience that enthralls and delights your customers. Use your newfound powers to weave a narrative that showcases the passion, craftsmanship, and creativity that goes into each of your handmade products.

But, as with all great power comes great responsibility. To make your Amazon Storefront truly spellbinding, you must use the magical elements of Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) to guide shoppers on their quest for handmade treasures. Optimize your Storefront with strategic keywords, engaging product descriptions, and alluring images to ensure that it appears in relevant searches and captures the hearts and minds of potential customers. Monitor your Storefront’s performance using Amazon’s built-in analytics tools, and use the insights you gather to refine your strategy, vanquish your competition, and claim your rightful place at the top of the Amazon FBA kingdom.

In addition to its bewitching charm, your Amazon Storefront also serves as a powerful talisman to ward off the dreaded “hijackers” who may attempt to steal your product listings or sabotage your sales. By showcasing your unique products and brand story, you create a strong, easily recognizable identity that deters unscrupulous sellers from encroaching on your territory.

Use Amazon Brand Registry


Enlisting the aid of the Amazon Brand Registry is like summoning a legendary guardian to watch over your brand’s kingdom. Once you’ve proven your worth by providing your trademark registration, your guardian springs into action, using its keen eyes and powerful tools to detect and combat counterfeiters, hijackers, and other ne’er-do-wells who dare to infringe upon your hard-earned territory. With the Brand Registry’s protection, you can rest easy, knowing your handmade empire is secure from the forces of darkness.

But the Amazon Brand Registry is more than just a stalwart defender; it’s also a wise mentor, bestowing upon you the knowledge and tools to unlock the full potential of your Amazon FBA business. As a member of this elite order, you gain access to enhanced product listings and advertising features, allowing you to create captivating A+ Content and Amazon Sponsored Brands campaigns that enchant your customers and drive sales. With these mighty tools at your command, your custom or handmade products will rise above the competition, shining like a beacon of quality and craftsmanship.

Furthermore, the Amazon Brand Registry allows you to harness the power of the Amazon Attribution tool, granting you the ability to track and measure the impact of your off-Amazon marketing efforts. By gaining insights into your customers’ journey, you can refine your marketing strategy, optimize your ad spend, and conquer new territories for your handmade empire.

Run Amazon Ads Campaigns


To master the art of Amazon Ads, you must first familiarize yourself with the three mesmerizing varieties: Sponsored Products, Sponsored Brands, and Sponsored Displays. Each type of ad offers unique benefits, allowing you to target different audiences, showcase your brand story, and highlight your exceptional products. By weaving these ads together in a harmonious dance, you can create a marketing symphony that reverberates through the Amazon FBA universe.

As you begin your journey into the world of Amazon Ads Campaigns, remember that patience and precision are key. Start with a modest budget and targeted keywords, carefully monitoring your ads’ performance and tweaking your strategy as needed. Use the data you gather to optimize your bids, adjust your targeting, and refine your ad creatives, ensuring that your fireworks display becomes ever more breathtaking and effective.

But beware, the Amazon Ads realm is not without its challenges. As competition intensifies, so too must your skills and tactics evolve. Be prepared to experiment with new ad formats, targeting options, and bidding strategies to stay ahead of the pack. And don’t forget to utilize the power of Amazon Attribution, which helps you measure the impact of your off-Amazon marketing efforts and fine-tune your approach.

So, as you embark on your thrilling Amazon Ads Campaigns adventure, remember that the key to success lies in your ability to captivate your audience with a dynamic and unforgettable display. Embrace the creative spirit of your custom or handmade products, and weave a tapestry of ads that leaves your customers spellbound and eager for more. With dedication, perseverance, and a little bit of marketing magic, you’ll soon ignite the fireworks of visibility and sales, propelling your Amazon FBA business to dazzling new heights.

Use Amazon FBA for Fulfillment


Hear ye, hear ye, artisans and entrepreneurs! Gather round, for it is time to unveil the grand finale of your Amazon FBA adventure: using Amazon’s Fulfillment by Amazon (FBA) service to deliver your custom or handmade products to your customers with the speed and precision of a mighty legion of delivery heroes.

Picture it now: a formidable army of Amazon’s finest, expertly navigating treacherous terrain, battling the elements, and overcoming countless obstacles, all to ensure that your lovingly crafted creations reach their eagerly awaiting recipients in record time. With the power of Amazon FBA at your disposal, you can focus on honing your craft and expanding your handmade empire, while your loyal legion handles the logistics of storage, shipping, and customer service.

But fear not, for this elite force of fulfillment warriors is not only swift and efficient; they are also dedicated to providing a customer experience worthy of your exceptional products. With Amazon’s renowned customer service and Prime shipping benefits, your customers will bask in the warm glow of satisfaction as they unbox their custom or handmade treasures, knowing that they have chosen a brand that values quality, craftsmanship, and convenience.

To join forces with the Amazon FBA legion, you must first enroll your products in the FBA program, and then send your inventory to one of Amazon’s state-of-the-art fulfillment centers. These mighty fortresses stand ready to protect and distribute your wares, ensuring that your products are always in the right place at the right time, ready to be whisked away to their new homes by your dedicated delivery heroes.

So, as you prepare to embark on this epic journey of fulfillment, remember that Amazon FBA is more than just a service; it is a powerful ally in your quest to conquer the world of custom and handmade products. By entrusting your logistics to this mighty legion of delivery heroes, you can focus on your true passion – creating exceptional products that delight and inspire – while your Amazon FBA allies handle the rest, ensuring that your handmade empire continues to thrive, expand, and prosper.

Success is not just a word but must be proven by action. Doing a simple business must also be encouraged through many alternatives, especially sales via e-commerce. Anyone can do business and must know the strategy for managing a business in e-commerce itself. What are you waiting for? Join us!

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